FONTS

I came across a website that had an interesting font not only within its website but its logo BrassandChrome.com is a hardware store located in Tulsa, Oklahoma. When i seen their website i found that their logo font was really interesting because it was in cursive. I would think that a company names brass and chrome would have a more block style type font. I would assume that  most businesses try to align their font and logo according to the services they provide of possible.

A strength of this font on this webpage is that it's very creative and unique. Once i read that one of their selling points for their business is that they consider themselves professional the font made more sense to me. I happened to find a link between having the font in a way that makes it seem like a signature. It also shows the elegance that can be done in that line of work.

A weakness of the font is the difficulty the reader may have in reading the logo. Although font is important, the most important part of any website that provides a service is to allow the reader to read your logo and not wonder who you are. To make this website more effective, the business could have the logo in plain font and having the headers and categories as the cursive font. It could've had the same effect on the page.